Toxicator is Alton Towers Resort's newest ride opening in 2025. Working with the team at the resort and Merlin Entertainments, I created the logo and brand identity for this new thrill ride. Toxicator is an extreme spinning flat ride that disorientates riders with the story being that of a huge centrifuge that extracts toxic substances from alien saliva.
I created not only the sci-fi centrifuge symbol but also the entire identity for the ride including backgrounds, textures, colourways, typography and additional features such as pipework and chevrons that can be used on collateral and merchandise relating to the ride.
I also animated the logo, bringing the brand to life. This was used on digital marketing for the ride, as well as on site.
Work completed at LMC Design 2024.
