LMC Design created the brand new design of map for the 2024 season at Alton Towers Resort. I was tasked in creating the labels for the map as well as designing the reverse side of the leaflet. The challenge was using Alton Tower's new identity to convey Resort information. In addition, I used the new Nemesis Reborn identity to communicate the new offerings for the season. I then resized this map for various bits of signage around the Resort, including the large 96-sheet at the front entrance.
I also created a Halloween variation for the park's Scarefest event. With the map having been updated, I added all the suitable labelling, including the scare mazes in addition to grading the whole thing and providing, finished, print-ready PDFs.
Work completed at LMC Design 2024.
