Throughout the start of 2024 I created a refreshed identity for Chessington World of Adventures. Understanding the equity of the iconic sunburst shape within the logo, we incorporated this into a toolkit including unique patterns and icons in order to create a unified brand identity. The refresh is modern, dynamic and adventurous, all while embodying the charm of one of the UK’s most loved theme parks!
A new 3D built logo replaces the older 2D version. It now moves dynamically and works as a transition into and out of content. In addition, the colours are now more vibrant and the white type allows for clarity and modernity in the logo.
I also designed and animated Chessington's eye-catching summer campaign. Utilising my newly designed identity system, the digital screens made use of the sunburst as a portal into the world.
Work completed at LMC Design 2024.
