Throughout the start of 2024 I created a refreshed identity for Chessington World of Adventures. Understanding the equity of the iconic sunburst shape within the logo, we incorporated this into a toolkit including unique patterns and icons in order to create a unified brand identity. The refresh is modern, dynamic and adventurous, all while embodying the charm of one of the UK’s most loved theme parks!
![](https://cdn.myportfolio.com/0b07f08f-7596-4b9e-b3ed-42b278d13164/027763f2-7b17-4696-9dab-bedecc209383_rw_3840.jpg?h=bfe944215f99af25e85fdf80befa44c2)
A new 3D built logo replaces the older 2D version. It now moves dynamically and works as a transition into and out of content. In addition, the colours are now more vibrant and the white type allows for clarity and modernity in the logo.
![](https://cdn.myportfolio.com/0b07f08f-7596-4b9e-b3ed-42b278d13164/0832a7bb-1d57-4136-a1c9-513fa4638178_rw_1920.jpg?h=79634b0cdb8e6effa5c13fc062129191)
![](https://cdn.myportfolio.com/0b07f08f-7596-4b9e-b3ed-42b278d13164/23e677a1-8955-4686-ac35-8a8c29ba08eb_rw_3840.jpg?h=773161b6912b052eeea63af1e8d34551)
![](https://cdn.myportfolio.com/0b07f08f-7596-4b9e-b3ed-42b278d13164/c9a56ebd-0d2c-4d06-999c-9e02a87bae25_rw_3840.jpg?h=47a7d9a60c7c44eb9d0f4421950a04f1)
![](https://cdn.myportfolio.com/0b07f08f-7596-4b9e-b3ed-42b278d13164/dbe4ea12-c042-4d87-b473-491d02305b1c_rw_3840.jpg?h=608f8e9bb308e629a33a7c1d8e3c879c)
I also designed and animated Chessington's eye-catching summer campaign. Utilising my newly designed identity system, the digital screens made use of the sunburst as a portal into the world.
Work completed at LMC Design 2024.