I set myself the challenge of animating this iconic logo, using the bounce of the tennis ball as the driving motion to reveal the rest of the mark. The animation was designed to feel dynamic and energetic, reflecting the speed, rhythm, and precision of the sport.

To achieve the desired depth while maintaining the brand's clean vector aesthetic, I modelled key elements—including the tennis ball and rackets—in 3D before compositing and animating them in After Effects. Combining 3D assets with vector graphics allowed me to create a polished final piece that feels both modern and true to the original identity.