I was tasked to bring the new identity for NEC – The Nation’s Experience Capital to life through animation and a brand film, working from the visual system created by LMC Design. Drawing inspiration from the fractal-based identity rooted in the architecture of the NEC building, I developed a series of dynamic animations, including the main NEC logo reveal.

The motion system reflects the core idea of multiple elements coming together to form a unified whole—mirroring the structure and ethos of the organisation itself. The brand film is driven by constant, energetic movement, creating a fluid and engaging introduction to the refreshed identity.